You get what you pay for.
Well, actually, I think it’s more accurate to say, you DON’T get what you DON’T pay for.
Gym memberships are worthless by themselves. By signing up for a gym, you haven’t actually accomplished anything. You still have to do the work.
Sure, it feels good to sign up for a gym membership.
You feel like you’re accomplishing something.
You feel like you’re making progress.
But none of this matters unless you consistently show up and TRAIN! I know this might sound obvious (and it is), but this is where most people go wrong.
The most effective way to create transformational results is to address the psychological reasons why you aren’t currently getting results.And that starts with actually showing up at the gym. This is pure psychology.
It doesn’t matter how much you can squat, deadlift, or how many pull-ups you can do. EVERYONE can at least show up to the gym…..but they don’t.
Most people go to the gym less than once a week! If at all.
And THAT is the challenge.
I will probably piss off some people by saying this publicly, but I’ll go ahead and say it anyways: the fitness industry doesn’t want people to use their gym memberships!The entire business model of owning a gym is structured so that at any given time, as few people are using their memberships as possible.
That’s why most gyms charge so little money.
Their goal is to get as many people paying $20/month as they can (or whatever the price), even if no one actually shows up.
They’re hoping you forget about it, and keep paying every month.
With a price that’s low enough, most people don’t care if they keep getting charged, even if they never show up.
Seeing a gym charge on your bank statement makes you feel good. It reminds you that “someday” you’ll get motivated and start going again.
Of course, someday is code for never.
Of course, just because you have an active membership somewhere doesn’t mean you are gaining muscle, losing fat, or becoming healthier.A gym membership is a means to an end.
Paying $20/month doesn’t magically burn fat or build muscle. It’s just the price of entry.
When you sign up for a gym membership, you aren’t paying for access to the gym.
It’s not as if hanging out at the gym is intrinsically fun, in and of itself. You don’t get off work and dream of going to the gym. The gym is a means to an end.
You aren’t paying for access to the physical facilities—you are paying for RESULTS.
So let me ask you a question: would you rather pay $20/month and not get results, or invest $100/month and finally have the body you’ve always wanted?Notice that I used the word invest.
That is very intentional.
When you are serious about creating transformational results in your life, you don’t spend money….you invest money.
The words you use matter.
Ask anyone who’s transformed their health, and they’ll tell you that the battle is not physical—it’s psychological.
I would know—I’m almost 50 years old and I have better abs than I did playing D-1 football in college. It has everything to do with my MINDSET.
One of the greatest factors that will determine your success is your level of commitment.
And your commitment is determined by how much you INVEST.
The reason we are more expensive than other gyms is because we are in the results business, not the gym business.
When athletes invest their time and money into a membership at Bar Path Crossfit,it’s not so they can come in for twenty minutes and jog on the treadmill every couple weeks.
We sell results, not a “gym membership.”